Learn how to methodically strengthen your performance with search engines, including what makes content “high quality,” what user metrics to track, how social media is related to SEO, and (best of all!) which technical improvements you can hand off to a developer.

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Learn how to develop a successful Inbound Marketing campaign that targets your buyer personas, integrate it across all of your content platforms, and build great relationships that lead to long-term customers.

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Get real answers to questions like: What metrics do I need to track to know if I’m succeeding? How do I keep my project on schedule? How do I avoid taking an SEO hit and losing my search rankings? How do I guarantee that all my efforts produce solid ROI? How do I keep visitors on my site and convert them into leads?

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Buyer personas are the key to inbound marketing ROI. They help you target your ideal customers across all your marketing activities, and they increase the impact of your content, social media, and even sales efforts. In 7 detailed steps, create buyer personas that are accurate, easy to use on a daily basis, and specific enough to guide your marketing strategy.

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