The Principles are concepts used to organize or arrange the structural elements of design. Again, the way in which these principles are applied affects the expressive
content, or the message of the work.
The principles are:
Balance is the concept of visual equilibrium, and relates to our
physical sense of balance. It is a reconciliation of opposing forces in a
composition that results in visual stability. Most successful compositions
achieve balance in one of two ways: symmetrically or
asymmetrically. Balance in a three dimensional object is easy to understand; if balance isn’t achieved, the object tips over. To understand
balance in a two dimensional composition, we must use our imaginations to carry
this three dimensional analogy forward to the flat surface.
Symmetrical balance can be described