A new high-stakes competition series.
HGTV is on the lookout for America’s next home renovation superstar with the production of Design Star: Next Gen, a new high-stakes competition series inspired by HGTV Design Star – the most successful and highest-rated franchise in the network’s history. Set to premiere in 2021, the six-episode series will be hosted by Allison Holker Boss and will feature eight finalists who are talented designers, renovators and social media brand-builders as they compete in intense weekly challenges. The distinguished judging panel will include head judge Jonathan Adler, designer Lauren Makk and a rotating cast of celebrity experts. In the end, only one competitor will win the once-in-a-lifetime prize of $50,000 and their very own HGTV show.
“We’ve assembled an amazing cast of competitors for Design Star: Next Gen who will unleash their creativity to showcase distinctive styles and innovative approaches to renovation,” said Loren Ruch, group senior vice president, programming and development, HGTV. “HGTV Design Star, the original series in the franchise, was an epic success, so fans have a pent-up desire for us to bring the concept back with a fresh spin.”
In a new twist, the series will be shot in an isolated “design hub” community away from typical production locations. Each competitor will be given a design lab – a house-like space that must be reimagined for each challenge. The community also will provide everything the competitors need, including a design center for sketching, a construction workshop to build their creations, as well as a fully stocked furniture and styling warehouse so they can focus on making gorgeous spaces.
“This series will be fun, fast and energetic,” said Ruch. “The design labs will really force the designers out of their comfort zones and demand truly innovative and creative transformations. Every designer in America wants to win a show on HGTV, so let the games begin!”
HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to more than 86 million U.S. households; a website, HGTV.com, that attracts an average of 10.2 million people each month; a social footprint of 21.2 million; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME(TM) consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest, and Instagram. HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV with Chip and Joanna Gaines, Magnolia, as well as OWN: Oprah Winfrey Network.